Developing Your Web Site

Once you've developed a great product and/or selected your affiliate programs, your next step will be to develop a great web site. Your web site must be specifically designed to sell the products and/or services you’re selling.
Everything within your web site should have one specific purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.
Your words are the entire foundation of your business. Your product, your web site and your marketing strategies all depend upon your words. Fancy graphics don't make sales -- words do.
Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page.
Write your web site copy as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -- that's the bottom line.